The last thing Sony needs right now after a less than stellar PS3 launch is more bad publicity. It seems about once a week another sony PR rep or executive will say something that is false, stupid or just downright arrogant. Its about time for Sony to send a memo entitled "How to complete an interview without making us look stupid and arrogant" to every executive and public relations person from the top down. Below are some examples. What do you think?
1) "We feel very confident that the PlayStation fan is going to wait until they can get a PlayStation 3. If they do pick up a Wii, it's as more of a novelty."
Dave Karraker, senior director of corporate communications at SCEA a in an interview with the Wall Street Journal
2) "Wii is a core gaming device. It's a more fun, intuitive sort of product to pick up”.
Sony Australia & New Zealand general manager Nic Foster in an interview with the Sydney Morning Herald
3) "Nobody will ever use 100% of PS3's capability"
Phil Harrison, president of Sony Computer Entertainment's Worldwide Studios speaking with MTV news.
4) “Microsoft is not a technology company.”
Nobuyuki Idei, Sony chief corporate adviser in an interview with BBC NEWS
5) “Sorry you didn't have the opportunity to buy a PS3 this year, but I'm sure it beats lining up in a queue for hours on end only to be told the store has sold out.”
Michael Ephraim, Managing Director of Sony Australia in an interview with the age.com.au
6) "A bit pricey" [speaking about nintendo Wii]
Michael Ephraim, Managing Director of Sony Australia in an interview with the age.com.au
7) "A big investment for family entertainment."[speaking about Xbox360]
Michael Ephraim, Managing Director of Sony Australia in an interview with the age.com.au
8) "I wish that they would come up with some strategies of their own, but they seem to be going down the path of everything we do." [speaking about Microsoft]
SCEA boss Kaz Hirai in an interview with Official PlayStation Magazine
9) "I have no concerns about the competition."
Phil Harrison, president of Sony Worldwide Studios speaking at the Game Developer Conference
10) "We don't care," [asked his opinion of the PS3's competitors]
SCEA boss Kaz Hirai Gamespot interview at Tokyo games show
11) "PS2's Dual Shock controller is the de-facto industry standard for video games.” And “We define the standard for the man-machine interface for playing games.”
Phil Harrison, president of Sony Worldwide Studios, in an interview with GameSpot
12) “You can look at the software that they sell. All their licensed kid stuff. So, what we're doing with the PlayStation Portable is really establishing a new marketplace, and establishing, frankly, a new beachhead.” [comparing DS to PSP]
Sony US Senior Vice President of Marketing, Peter Dille in an interview with Engadget
13) “ I think their product offering is still not broad enough. The content is narrow and appeals only to a very core group” [speaking about Xbox360]
Michael Ephraim, Managing Director of Sony Australia in an interview with the age.com.au
14) Q. How much will PS3's delay hurt Australian sales in the long term?
A: “Talking to our retailers I would have to say none" -and- "The early adopters will buy PlayStation 3”.
Michael Ephraim, Managing Director of Sony Australia in an interview with the age.com.au
15) “Busted. Nailed. Snagged. As many of you have figured out (maybe our speech was a little too funky fresh???), Peter isn't a real hip-hop maven and this site was actually developed by Sony. Guess we were trying to be just a little too clever. From this point forward, we will just stick to making cool products, and use this site to give you nothing but the facts on the PSP. [speaking about “all I want for Christmas is a PSP” viral marketing campaign]
posted on viral marketing website
16) "We're really looking at our target as urban nomads" [speaking about PSP graffiti viral marketing campaign]
Sony spokeswoman Molly Smith in an interview with Reuters.
17) "The PlayStation 3 is a computer. We do not need the PC."
Phil Harrison, president of Sony Worldwide Studios, in an interview with GameSpot
18) "Q: So are you saying that not having an exclusive on Grand Theft Auto doesn't hurt you at all?
A: No, I don't think it hurts us. No, I really don't."
Sony of America CO-COO Jack Tretton in an interview with the street.com
19) "Gengi is an action game based on famous battles which actually took place in Ancient Japan" “So here's this Giant Enemy Crab”, And You “attack it's weak point for Massive Damage" also notable from E3 “Five Hundred and ninety-nine US dollars”, “Its Ridge Racer!!!”
Some random funny Quotes from Sony's E3 press conference
20) “We're providing more of an entertainment system, and they're focused more on gaming.”[Comparing PSP to the Nintendo DS]
Dave Karraker, PR head for Sony in an interview with pspfanboy.com
21) “The idea of a handheld rivalry with Nintendo is an irrelevance. Those formats don't appear in our planning. It's not a fair comparison; not fair on them, I should stress. That sounds arrogant, maybe, but it's the truth. With theDS , it's fair to say that Nintendo stepped out of the technical race and went for a feature differentiation with the touch screen. But I fear that it won't have a lasting impact beyond that of a gimmick - so the long-lasting appeal of the platform is at peril as a direct result of that." [comparing the DS and the PSP]
Phil Harrison, president of Sony Worldwide Studios in an interview with MCV
If I missed any good quotes please post em.
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